Source: thescenestar.typepad.com
Goldenvoice, the promotors of Coachella will also present Localchella. Localchella is an array of Los Angeles concerts throughout the month of April by the performers to be at Cochella. Some acts included are Toro Y Moi, The Orwells, Milky Chance, and Mac Demarco.
I think Localchella is a great idea by Goldenvoice. Since Coachella is expensive and inconvenient for many Los Angeles music fans, Localchella is a clever alternative. Instead of spending hundreds of dollars on the weekend to see only a few acts of choice, people acan save money and time by seeing some of their favorite acts at a regular concert. I even plan on going to a few of these shows..
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